The goal of any business is to create brand
recognition and develop a relationship and positive reputation among customers.
This is the sure-fire way to stand out amongst your competition. Product
marketing is one great way to do this and the statistics back up this claim.
For instance, half of all people say they use a branded product, such as pens
or water bottles, on a daily basis. A quarter of all people say that they get a
positive impression of a business when they receive a promotional product.
Additionally, well over half of all people say they keep promotional products
for two years or more.
How does offering custom-made promotional
products increase loyalty to your brand? Products that are commonly used for
promotional purposes are those that are used every day, such as clothing, hats,
water bottles, pens, and keyrings. That means potential customers are getting
near constant exposure to your brand name. Giving a "gift" in the
form of a promotional product also puts it in a consumer's mind that he should
pay you back for your kindness on a subconscious level, and makes it more
likely that when they need your product or service, they will think of you. In
fact, over 80% of customers do business with a company who gave them
promotional products, and almost 90% of customers can still recall the name of
a company who gave them promotional materials for years after the initial
As you can see, the use of custom-made
promotional products can have a major impact on your business's bottom line.
You will achieve similar benefits when you get corporate uniforms, sports
uniforms and other forms of promotional materials, as well as making your team
members feel like they are part of the group and enhancing team spirit and